Tuesday, March 9, 2010 -

Looking busy!

Using a neat little app, I tracked all my mouse movements for a day or work!

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Wednesday, March 3, 2010 - Featured, Web Development

Fulcrum Site Just Launched

The Bright Orange Thread team has been busy these last few weeks with site updates and new projects, but we’re taking some time now to catch you up to speed on recent developments.

Over the weekend, we launched a new site for Fulcrum Capital, a Distressed and Special Investments firm based in Austin, TX. We spent a lot of time polishing the site’s final look, searching for backgrounds that would make the site really pop. Eventually, we found a stunning image of the Supreme Court columns in D.C., which was taken—interestingly enough—by a British photographer. The client has a keen eye for style, so it was satisfying to nail a sophisticated, clean look for the site.

We’ll check back in soon. Be on the look out for two new sites to launch in the near future!

Tuesday, February 23, 2010 - News

Client website featured on Philadelphia’s KYW Newsradio.

GreaterPhiladelphiaGardens.org featured on KYW Newsradio's Garden Reports last week.

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Tuesday, February 9, 2010 - Web Development, User Experience

Is your website as helpful as your best employee?

You expect your employees to be friendly, professional, articulate, and helpful to customers—and your website should be the same.

When users come to a website and discover difficult navigation and overwhelming text, it’s like getting a clueless rep on the customer service line. Users will be turned off immediately and be less likely to use your services. For these reasons and more, it’s crucial that you have a user-centered website that follows the best practices of (cue the booming voice) usability.

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Thursday, January 28, 2010 - Graphic Design, Web Development

Tirade on Web Portfolios

Hands down, a web portfolio is the best way to display your art/design/photography, if you do it right. There are a lot of ways you can showcase your work, but let’s be honest—users just want to quickly move through your portfolio. When this becomes a longer process, users get bogged down in the experience.

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Tuesday, October 6, 2009 - Featured, Team

How BOT got its name

You asked for it. Here’s the story behind Bright Orange Thread. This is definitely easier to explain verbally, but I’ll give it a try.

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Friday, October 2, 2009 - Featured, Web Development

BroadPoint Technologies Site Completed

BOT has completed a new website for BroadPoint Technologies, a technology consulting firm that services over 400 clients. BroadPoint’s previous site focused solely on the company’s software products and didn’t reflect its consulting expertise and business solutions.

To make the shift, we went the extra mile utilizing our wide range of services, including an internet marketing consultation, an SEO consultation, copy-writing, and usability expertise. With the new website, we helped BroadPoint change its image as a software seller to a technology consultant that specializes in high-growth solutions for clients.

Tuesday, September 1, 2009 - News, Team

Ed Abbott trades in his Xtreme green for some Bright Orange.

After 5 years with local home theater retailer TheaterXtreme, Ed joins design studio Bright Orange Thread as Assistant Creative Director. In a return to his creative roots, Ed has designed six websites in his first six months. His designs were all approved by clients in the first round.

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