Looking busy!
Using a neat little app, I tracked all my mouse movements for a day or work!
Fulcrum Site Just Launched
The Bright Orange Thread team has been busy these last few weeks with site updates and new projects, but we’re taking some time now to catch you up to speed on recent developments.
Over the weekend, we launched a new site for Fulcrum Capital, a Distressed and Special Investments firm based in Austin, TX. We spent a lot of time polishing the site’s final look, searching for backgrounds that would make the site really pop. Eventually, we found a stunning image of the Supreme Court columns in D.C., which was taken—interestingly enough—by a British photographer. The client has a keen eye for style, so it was satisfying to nail a sophisticated, clean look for the site.
We’ll check back in soon. Be on the look out for two new sites to launch in the near future!
Client website featured on Philadelphia’s KYW Newsradio.
GreaterPhiladelphiaGardens.org featured on KYW Newsradio's Garden Reports last week.
Is your website as helpful as your best employee?
You expect your employees to be friendly, professional, articulate, and helpful to customers—and your website should be the same.
When users come to a website and discover difficult navigation and overwhelming text, it’s like getting a clueless rep on the customer service line. Users will be turned off immediately and be less likely to use your services. For these reasons and more, it’s crucial that you have a user-centered website that follows the best practices of (cue the booming voice) usability.
Tirade on Web Portfolios
Hands down, a web portfolio is the best way to display your art/design/photography, if you do it right. There are a lot of ways you can showcase your work, but let’s be honest—users just want to quickly move through your portfolio. When this becomes a longer process, users get bogged down in the experience.
How BOT got its name
You asked for it. Here’s the story behind Bright Orange Thread. This is definitely easier to explain verbally, but I’ll give it a try.
BroadPoint Technologies Site Completed
BOT has completed a new website for BroadPoint Technologies, a technology consulting firm that services over 400 clients. BroadPoint’s previous site focused solely on the company’s software products and didn’t reflect its consulting expertise and business solutions.
To make the shift, we went the extra mile utilizing our wide range of services, including an internet marketing consultation, an SEO consultation, copy-writing, and usability expertise. With the new website, we helped BroadPoint change its image as a software seller to a technology consultant that specializes in high-growth solutions for clients.
Welcome Elizabeth
We are pleased to welcome the wonderful and talented Elizabeth Miney to the Bright Orange Thread team. As Director of Business Development, she will assist us in generating leads and sales.
Elizabeth’s business to business sales acumen is extensive and she has worked in sales and marketing in San Francisco, Dallas and Seattle. A recent relocation to Chester County has allowed many local non profit organizations to benefit from Elizabeth’s tireless volunteer work.
Her strong skills in communication and consultative selling are invaluable to Bright Orange Thread, as we begin a new focus in marketing. We know she will be a great asset to us, as well as our clients.
Welcome Theresa
BOT welcomes their Fall 2009 writing intern, Theresa Monaco, from the University of Delaware. Theresa is currently a senior pursuing Professional Writing. With a growing interest in web content development, Theresa is a terrific addition to BOT. She is excited to assist us in writing and editing for upcoming projects.
Ed Abbott trades in his Xtreme green for some Bright Orange.
After 5 years with local home theater retailer TheaterXtreme, Ed joins design studio Bright Orange Thread as Assistant Creative Director. In a return to his creative roots, Ed has designed six websites in his first six months. His designs were all approved by clients in the first round.
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